Democracy rests on an engaged electorate, but for decades young people have not been represented as they fail to make it to the polls to vote.  The last few elections we’ve seen an uptick in youth voter engagement and we want to take that to new levels. The number one reason people don’t vote is they say THAT NOBODY HAS ASKED THEM TO VOTE.

When a person starts voting as a young adult they become a voter for life.

We will engage voters in a new way by having a celebrity and influencer campaign that doesn’t tell people to vote (after all nobody likes being told what to do) but instead shares why they are voting and INVITES THEM TO VOTE TOO!

It’s been proven that for messaging to be successful, people need to hear a message seven times, so making a social media campaign instead of one video will accomplish the feat of asking people to vote enough times to make the impact needed.